TV Campaigns

I created the "I Am" commercial campaign with an iPhoneXR, a small microphone, and Final Cut Pro X. I wrote the narration to reflect someone who had pride in herself; I wanted to show a character who was a thinker and a doer. I shot this with $0 and I wanted the feel of everyday life, unscripted, honest, and real. I didn't want someone talking to the camera about benefit plans. I wanted an emotional slice of life and an impactful ending to meld with the logo for brand recognition.

Variations of this piece ran through Comcast Spotlight on 10 different channels in the Philadelphia Metro area for 6 months.

We created the "Be My CareGiver" campaign to appeal to those who had a calling for caretaking and for brand recognition as to our services.

I created this short piece with an iPhone, a small microphone, and Final Cut Pro X. Actually, this is my neighbor, and I 100% shot this in her home and her backyard. I wrote the script to evoke memory and deeper meanings of home. And I shot and edited the piece to be visually detailed with familiar set pieces which are thoughtful and human.

I stayed with the theme of "I Am" for a Univision Campaign which we ran to tap into our growing Spanish language population. Again, I created this on an iPhone. I wanted to show "family" in a cozy and lively way. I edited these pieces to be energetic, spontaneous, and detailed.

I created 4 variations of this piece which ran on Univision for 6 months in the Philadelphia Metro Area.